What are the Best Luxurious Charm Hotels?

Charm hotels — often called boutique hotels — offer something that larger properties rarely achieve: a sense of intimacy, personality, and genuine warmth. These are places with character, where the owner's taste is visible in every detail, where staff remember your name, and where the atmosphere feels more like a private home than a corporate establishment. Our reviews celebrate hotels that prioritise soul over scale.

We evaluate what gives a boutique hotel its distinctive charm: the quality of the decor and personal touches, the attentiveness of the (usually small) team, the location and neighbourhood character, the breakfast and communal spaces, and the overall feeling of being a welcomed guest rather than a room number. From converted townhouses in Paris to heritage properties in provincial France, from artistic guesthouses in Marrakech to character-filled addresses in European capitals, our reviews help you find stays where personality matters most and where the human connection elevates the entire experience.